A direct descendant of iconic Fujifilm and Hasselblad cameras, this format is a celebration of cinematic immersion. Far more than a wide view, the Xpan ratio imposes a unique narrative sweep: it invites the eye to sweep across the horizon and embrace the full breadth of the landscape. It is the format of deep breaths and monumental contemplation.

In contrast to horizontal elongation, the Classic format invites verticality. Close to a square, this ratio gives the sky all the space it deserves, transforming it into a subject in its own right. It is a space of minimalism and height, where the balance of proportions allows for a play with the purity of lines and the infinite reflection between ether and water.